BlueCurrent and CyberAgent Japan in blog alliance

TOKYO - Fleishman-Hillard boutique agency BlueCurrent and CyberAgent - which operates blog media Ameba - have formed a strategic alliance to create the Ameba Influencer Program.

The programme will allow marketers to access a 1.6 million-strong blogging community via the Ameba network, allowing targeting of blogs across 43 sectors.

CyberAgent will focus on maintain the database and conducting system control, while BlueCurrent Japan will offer strategic marketing and blogger relationship management.