Blue makes senior hire

SINGAPORE - Blue Communications has appointed Vibes Communications' senior PR manager, Charlene Liew (pictured), as account director to expand its Singapore office.

Prior to Vibes, Liew spent five years at Edelman and has headed regional and local campaigns for clients such as Boeing, Microsoft, One Raffles Quay, InFocus, Hitachi and the Singapore Workforce Development Agency.

At Blue, she will drive corporate communications strategies for clients in the energy, maritime, property and finance industries.
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