Blue Interactive lands Sentosa brief

Blue Interactive Marketing has scooped Sentosa Leisure Group's interactive account, after a tender process that also included incumbent Caffeine Interactive. "We moved it because Blue came to us with recommendations for a new (online) look that would be very user friendly with extendable links to meet our sales requirements," explained Sentosa marketing director Maurice Williams. "We think it will be a very vibrant part of how people experience Sentosa," added Blue's regional head of customer experience and business development, James Miner.