Blizzard signs with NetEase

BEIJING - World of Warcraft maker Blizzard Entertainment will licence a NetEase subsidiary to distribute the MMORPG game in China, ending its partnership with gaming operator The9.

The partnership will be valid for three years and commences after Blizzard’s contract with The9 expires in June.

The deal extends Blizzard’s relationship with NetEase as the companies currently collaborate on other games, such as Starcraft 2.

Blizzard launched World of Warcraft in 2007, using The9 as its exclusive operator. According to reports, within one month, the game had more than 1.5 million players in the market.

Reports add that World of Warcraft’s population peaked in February of this year, when one million concurrent gamers were found to be simultaneously playing.

Source: Campaign China
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