Black Pencil wins three-way pitch for Convergys Philippines

MANILA - Global customer care company Convergys has handed its creative account in the Philippines to Black Pencil following a three-way pitch with Ogilvy & Mather and Momentum.

The Cincinnati-based firm is looking to boost recruitment and attract top talent for its local business while promoting its brand image.

The multi-national corporation recently expanded its operations in the archipelago, upping its call centres by five to 14, and plans to hire another 7,000 employees to grow its staff-strength to 20,000.

The Philippines and India are seen as two key markets for the outsourcing firm as growth for both countries topped 25 per cent in February this year.