Bidding war starts over Olympic IPTV rights
BEIJING - Online broadcasting rights for the 2008 Olympic Games have unexpectedly been put up for grabs, sparking a bidding war among Chinese internet sites for what is largely an unproven advertising medium.
Please sign in below or access limited articles a month after free, fast registration.
If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.
Sign In
Trouble signing in?
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ Unlimited access to all Campaign Asia content
✓ Real-world campaign case studies and career insights
✓ Exclusive reports, industry news, and annual features