BFGoodrich guns for 30pc Asia spike

ASIA-PACIFIC: BFGoodrich Tires has rolled out its first-ever Asia-focused campaign as part of an aggressive move to ramp up regional turnover for this year by 30 per cent through product launches and increased marketing activities.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features