BFC Singapore finalises roster

Publicis and ZenithOptimedia have won the US$1.9 million account to launch Singapore's upcoming premium-grade building, Business Financial Centre (BFC). <BR><BR> The BFC is a Marina Bay-development backed by Hong Kong's Cheung Kong Holdings, Hongkong Land and Singapore's Keppel Land, the same consortium behind One Raffles Quay. Euro RSCG was also involved in the pitch. <BR><BR> The win adds another property account to Publicis' portfolio, which boasts a strong track record in local property advertising.