Each character would be walking about the CBD in a classic business suit and a highly realistic animal mask.
JWT Singapore devised the marketing event to remind professionals that Berocca Performance helps office workers stay sharp and alert in their fight against office politics. A “Survivalist Guide” leaflet is also handed out to support the campaign.
JWT Singapore devised the marketing event to remind professionals that Berocca Performance helps office workers stay sharp and alert in their fight against office politics. A “Survivalist Guide” leaflet is also handed out to support the campaign.
Credits:
Project Office is a jungle
Client Berocca
Creative agency JWT Singapore
Art director Minzie Liyu
Copywriter Clarence Chiew
Media agency Maxus
Events company 1 Werks
Photographer Jeremy Wong, Nemesis Pictures
Re-toucher Magic Cube
Exposure outdoor, radio