The contract will run for a year and will include activation to promote the cigarette brand’s Red and Light products in the country.
Dini D Makmun, Saatchi Indonesia’s CEO, commented: “Bentoel is adventurous in its creative approach. That's why we've been brought together. We certainly look forward to working with more brands within the group.”
Dini D Makmun, Saatchi Indonesia’s CEO, commented: “Bentoel is adventurous in its creative approach. That's why we've been brought together. We certainly look forward to working with more brands within the group.”
The Indonesian conglomerate recently spent US$55.5 million on new machinery to double its production capacity to 40 billion cigarettes in 2008, up from 20 billion the previous year.