Benefit Cosmetics launches blog

HONG KONG - San Francisco-based Benefit Cosmetics has launched a blog to provide beauty tips and advice to consumers in Hong Kong.

The interactive BeneBlog features updates on the latest trends, promotional freebies, industry gossip and video content. Blog entries are posted in Chinese and English.

Developed by local design agency ChinaStylus and supported by Kite Systems, the blog will officially launch on 1 July.

“Since a blog is like an open community - or a meeting place - we wanted the creative to reflect this openness and the happy chaos of the busy lives of our audience,” said Jay FC, creative director of ChinaStylus. “The overall look of the site was inspired by a notice board or fridge door - filled with notes, pictures, messages of what's interesting right now.”