Also planned are Ben 10 TV marathons, new online games and contests. There will be premiere party kits and a new product range from toy maker Bandai and limited edition aliens.
Lucien Harrington, vice president, branding and communications at Turner Entertainment Networks Asia, said, “10.10.10 is a day that was surely designed for Ben 10 and we invite kids everywhere to party like a hero with Ben, Gwen, Kevin and Cartoon Network."
Ben 10 TV Marathons are running through September and early October, culminating in the Ben 10: Ultimate Alien Premiere on 10 October 2010 at 10am.
From 1 September 2010, Ben 10: Ultimate Alien Premiere Party Kits became available on-line. There is also a dedicated mini-site that will have the latest show info, series sneak peeks and two new games: a Ben 10 alien creator game and Ben 10 Ultimate Crisis 3D.
Cartoon Network has teamed up with global toy maker Bandai and Toys 'R' Us to win a limited edition Ultimatrix, as well as launching a new Ultimate Alien toy range.