The first brief for the Australia-based agency will be to promote a rock festival that will launch in Thailand later this year.
James Sowden (pictured), MD of Bellamy Hayden Southeast Asia, commented: "Music and event marketing can easily become a very formulaic and bland category. We want to bring some of the fervour seen at music events and through peer-to-peer digital networks to promote this event for us. We will be using Thai rock fans as our primary communication channel."
James Sowden (pictured), MD of Bellamy Hayden Southeast Asia, commented: "Music and event marketing can easily become a very formulaic and bland category. We want to bring some of the fervour seen at music events and through peer-to-peer digital networks to promote this event for us. We will be using Thai rock fans as our primary communication channel."
"Bellamy Hayden showed us a completely different perspective in how to promote music events in Asia," said David McLean, a director at Riverman. "We want to work closely with them to grow our event footprint over the next few years."
