The shop closed in Thailand following the resignation of the Pepsi communications planning account with which it launched in May 2007. Bellamy Hayden director Phil Hayden said: “Plan B hasn’t been fully worked out yet, but we are still very much committed to the region.
Expect Bellamy Hayden 2.0 to have launched within the next financial year. We weren’t playing to our strengths as an agency. We were being asked to go down the executional route; we overestimated the readiness of the market.”
