Rolled-out in the lead up to summer, the Asatsu-DK-created campaign uses model Kathy Chow, ex-Miss Hong Kong winner and actress Halina Tam, and model and singer Marsha Yuen, with each representing a particular service offered by Bella.
Using special high-speed cameras to capture the trio in slow motion, each sequence uses a flower analogy to represent the 'problem areas' of the skin, demonstrating how Bella can help transform a woman through laser hair removal (LHR), diode laser and radio frequency treatments and massage.
Whye Lai, group marketing director, Global Beauty, said Bella spent more than HK$40 million annually on marketing, with a quarter of it going towards its 'brother' products for the men's market.
Bella banking on celeb power for its first TV push
Global Beauty Group has launched its first ever television campaign for its high-tech Bella Skin Care brand, signing on three local celebrities to endorse its services.