According to sources, contenders for the brief include MEC, Maxus, and a Publicis Groupe agency.
To date, the account has largely been handled in-house, with an estimated spend of approximately Rmb 30 million (US$4 million).
Beijing Mobile pitches media business
BEIJING - Beijing Mobile, a subsidiary of market leader China Mobile, is reviewing its media buying and planning account - with at least three agencies believed to be involved.