Key clients believed to be affected include Nestlé, Hitachi, JVC and Apple. With prepaid commitments of up to three years common among outdoor vendors, a number of clients are also scrambling to recoup lost spend.
The new scarcity of outdoor space in the Chinese capital is reportedly having two knock-on effects: prices for other media are surging by as much as 30 percent, and clients are becoming considerably more cautious about advertising outside.
OOH’s share of adspend in China – approximately 15 percent – is one of the highest in the world.
