Q: which of the following Chinese advertisements have you seen or heard
of recently?
Account Agency/TV buyer %
1 Mcdonald's Leo Burnett/ZenithOptimedia 97
2 Safeguard Saatchi & Saatchi/Starcom 96
3 Gai Zhong Gai In-house/In-house 94
4 Rejoice Leo Burnett/Starcom 93
5 Head & Shoulders Saatchi & Saatchi/Starcom 93
6 Ariel Saatchi & Saatchi/Starcom 91
7 Crest Saatchi & Saatchi/Starcom 90
8 Pantene Grey/Starcom 90
9 Hazeline J. Walter Thompson/MindShare 90
10 Vidal Sassoon Leo Burnett/Starcom 89
11 Nestle McCann-Erickson Guangming/Universal McCann 89
12 Huangjindadang In-house/In-house 88
13 Wall's Nitro/MindShare 87
14 Volkswagen Grey/MediaCom 87
15 Tide Leo Burnett/Starcom 86
16 Oil of Olay Saatchi &Saatchi/Starcom 85
17 Toyota Dentsu/Dentsu media palette 81
18 Pizza Hut Bates/MindShare 81
19 Whisper Inhouse/Inhouse 80
20 Taita Pharm McCann Health Brand/In-house 77
Adwatch research was conducted in last month as part of AsiaBUS, a
monthly omnibus survey of 1,000 adults by Synovate - Tammy Ko:
852-2839-0687. OMD provided the list of television commercials for the
research - Susanna Lam: 852-2911-1668.