Behind the scenes: Adidas‬' World Cup 'war room' in China

SHANGHAI - How does a major brand run a real-time social-media effort tied to a huge sporting event? VML IM2.0 provides a look inside the Shanghai ‘war room’ that it claims won Adidas a social-media payoff three times greater than Nike during the 2014 World Cup.

by Jenny Chan 陳詠欣