Becks puts Burnett on alert

InBev is reviewing the global ad business for its Beck's lager brand with Leo Burnett as part of a drive to increase the brand's value. <BR><BR> An InBev spokesman confirmed the review, which will be run from its headquarters in Belgium. The company is seeking an agency to produce a global campaign that can be adapted to local market tastes. Leo Burnett has been asked to repitch, according to the spokesman. <BR><BR> The decision to call a review is understood to have resulted from a breakdown in the relationship between InBev and Leo Burnett Chicago. It comes after the recent launch of a US$5.5 million UK advertising campaign and only nine months after Leo Burnett London was appointed to work on the Beck's account, for which it resigned the US$15 million Scottish & Newcastle business. <BR><BR> Beck's is one of InBev's four global brands. The others are Stella Artois, Brahma and Leffe. <BR><BR> Leo Burnett, which won the UK business for Leffe from Fallon last November, was unavailable for comment. <BR><BR> <a href=" http://www.brandrepublic.com/home/article/563892/becks-puts-leo-burnett-alert-global-review/">Click here for Brand Republic</a>