"There's been so much speculation, but that’s just a fact of life,” said Beaven. “It is borne out of financial and operational alignment."
Initiative Greater China chairman David Liu pointed out that the establishment of the Mediabrands structure in China, which will house the two agencies, will not stop the two agencies retaining a separate identity. Universal McCann China is headed by CEO Manpreet Singh.
Initiative Greater China chairman David Liu pointed out that the establishment of the Mediabrands structure in China, which will house the two agencies, will not stop the two agencies retaining a separate identity. Universal McCann China is headed by CEO Manpreet Singh.
Beaven added that the decision to remove the Asia-Pacific leadership role at Initiative, which resulted in the departure of King Lai last week, should not lower the agency’s profile in this region. He said new regional representative Roger Camplisson would "build profile" in the region.
