Beacon taps partners to grow in Japan

TOKYO: Beacon Communications plans to move forward by drawing on the strengths of its three partners - Leo Burnett, D'Arcy and Dentsu - under the helm of the group's new president and representative director Michelle Kristula-Green.

by | 02/08/2002

"Beacon had a strong 2001. We consolidated people from three agencies into a cohesive group of 275 employees and added significant new clients - Polaroid, Manulife, AMP,

said Kristula-Green.

Kristula-Green was previously joint managing director of the agency.

She said Beacon had established Beacon Digital and Behaviour Marketing groups on top of its Stars Studio, and Starcom media operations.

"We are building a strong working relationship with Dentsu and continue to work closely with the Burnett and D'Arcy networks."

Beacon topped off 2001 with a number of local and international award wins.

In the ACC Grand Prix organised in Japan, Beacon won the grand prize for Georgia coffee and a silver for Johnny Walker.

Pampers and Max Factor won Procter & Gamble's Global Brand Building Awards in the Best Learning Award Category and Best Initiative Award Category, she added.

Speaking of her priorities, Kristula-Green said: "Our on-going challenge is to continue providing value to clients - by growing their brands through ideas that challenge the status quo and build business. Our emphasis is on collaboration, challenging ideas and establishing Beacon as a global gateway."

In another addition to Beacon's board, Alejandro Lopez, chief creative officer and co-managing director, has been appointed a board director.