TOKYO: Beacon Communications has snagged the agency of record deal
for AMP, an international financial services company expanding into
Japan, in a two-way competitive pitch. Fees were not disclosed.
The above and below-the- line assignments follow the agency's July win
of AMP's interactive business to develop its Japanese website.
Adam Hutchinson, chief executive officer of AMP Japan, said: "Our aim
and desire to become more ambitious led to the fact that we needed to be
stretched by some wild ideas."
Michelle Kristula-Green, Beacon managing director, added: "The financial
market in Japan is undergoing many changes which provides new
opportunities for foreign companies." AMP Japan will launch operations
in April 2002 with a B2B ad campaign. Consumer advertising is planned
for 2003. Leo Burnett, which is part of the Bcom3 group that runs
Beacon, handles the brief in Australia.
