Beacon scoops AOR contract for AMP Japan debut

<p>TOKYO: Beacon Communications has snagged the agency of record deal </p><p>for AMP, an international financial services company expanding into </p><p>Japan, in a two-way competitive pitch. Fees were not disclosed. </p><p><BR><BR> </p><p>The above and below-the- line assignments follow the agency's July win </p><p>of AMP's interactive business to develop its Japanese website. </p><p><BR><BR> </p><p>Adam Hutchinson, chief executive officer of AMP Japan, said: "Our aim </p><p>and desire to become more ambitious led to the fact that we needed to be </p><p>stretched by some wild ideas." </p><p><BR><BR> </p><p>Michelle Kristula-Green, Beacon managing director, added: "The financial </p><p>market in Japan is undergoing many changes which provides new </p><p>opportunities for foreign companies." AMP Japan will launch operations </p><p>in April 2002 with a B2B ad campaign. Consumer advertising is planned </p><p>for 2003. Leo Burnett, which is part of the Bcom3 group that runs </p><p>Beacon, handles the brief in Australia. </p><p><BR><BR> </p>