Beacon pips local shops to bag top Japanese ad prize

<p>TOKYO: Coca-Cola's Georgia coffee brand campaign took the top prize </p><p>in the All Japan Radio & Television Competition, the second time that </p><p>the Grand Prix has gone to an agency other than local giants Dentsu and </p><p>Hakuhodo. </p><p><BR><BR> </p><p>The campaign by Beacon Communications, the Bcom3 and Dentsu </p><p>joint-venture, tapped into Japan's post-recession mood. </p><p><BR><BR> </p><p>Titled 'There will be a tomorrow', it showed Japan's 'salary-men' </p><p>finally coming to terms with the recession afflicting the country and </p><p>ready to live life again. Their choice of Georgia coffee is seen as </p><p>synoymous with their eventual recovery. </p><p><BR><BR> </p><p>Wieden & Kennedy's 1997 win for its Nike work was the first time a </p><p>non-Japanese ad giant won the Grand Prix. </p><p><BR><BR> </p>

by | 10/26/2001

TOKYO: Coca-Cola's Georgia coffee brand campaign took the top prize

in the All Japan Radio & Television Competition, the second time that

the Grand Prix has gone to an agency other than local giants Dentsu and

Hakuhodo.

The campaign by Beacon Communications, the Bcom3 and Dentsu

joint-venture, tapped into Japan's post-recession mood.

Titled 'There will be a tomorrow', it showed Japan's 'salary-men'

finally coming to terms with the recession afflicting the country and

ready to live life again. Their choice of Georgia coffee is seen as

synoymous with their eventual recovery.

Wieden & Kennedy's 1997 win for its Nike work was the first time a

non-Japanese ad giant won the Grand Prix.