Twenty 45-second clips are running across 85 McDonald’s restaurants, featuring the English words for items found in McDonald’s restaurants. “The educational content sponsorship will increase the tutorial school’s brand awareness among the youngsters,” said Carmen Li, senior marketing executive at Hotmedia, the digital agency which oversees the projects. Hotmedia owns the TV platform in McDonald’s restaurants.
Beacon College kicks off outdoor drive
HONG KONG - Local tutorial school Beacon College has launched a new campaign on McDonald's LCD screen network, in an attempt to promote awareness of its English teaching capabilities.
