'Be the Reds' sell bags top prize at marketing show

ASIA-PACIFIC: TBWA Korea's 'Be the Reds' campaign for SK Telecom scooped the 'Best Promotion Marketing Campaign in the World' at the 2003 World Globe Awards, marking the first time work from Asia received the top accolade at the global event.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now