BBQ Galore taps Leo Burnett Sydney

Australia-based Barbeques Galore has selected Leo Burnett Sydney to handle creative duties, after the agency outshone Saatchi & Saatchi, with media to be handled by Zenith Media. <BR><BR> BBQ Galore recently pitched its integrated communications brief after it set a new strategic direction for the company - the growing premium end of the barbeque market. Burnett has been tasked with developing advertising activity and local area marketing, and according to Jason Piggott, the agency clinched the business after demonstrating "a clear understanding of the heritage of the brand".