BBH wins FedEx China brief

SHANGHAI - BBH China has won the FedEx China creative assignment for the rollout of its new domestic express service.

The agency reportedly outgunned competition from a pitch list that included FedEx regional incumbent BBDO, and Saatchi & Saatchi.

FedEx will provide next-business-day domestic express service to 19 cities in China beginning from May 28 this year, after the company bought out its 50 per cent stake in its joint venture with Tianjin Datian W. Group.