BBH to reposition Virgin Upper Class as 'premium' deal

ASIA-PACIFIC: BBH Asia-Pacific has been appointed by Virgin Atlantic Airways to reposition the airline's Upper Class Suite as the premium flight class, focusing on features such as the world's biggest inflight flat bed, large 10.4-inch display screen and power sockets in-seat.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features