BBH tapped for its first Unilever account in Asia

<p>Bartle Bogle Hegarty has been given its first Unilever assignment </p><p>in the region. </p><p><BR><BR> </p><p>The agency has been tapped to launch the new fabric freshener, Refresh, </p><p>in Indonesia - the first product of its kind in that market. </p><p><BR><BR> </p><p>Refresh will be launched under the Trika brand, with a major television </p><p>and print campaign to gain category ownership. </p><p><BR><BR> </p><p>"We has done a lot of award-winning work for Unilever in Europe and the </p><p>United States, and our appointment in this region has been on the back </p><p>of the work done by this agency in the West," BBH Asia-Pacific chief </p><p>executive officer Chris Harris told MEDIA. </p><p><BR><BR> </p><p>Meanwhile, BBH has also been appointed to promote ABN AMRO </p><p>Asia-Pacific's corporate banking business in the region. </p><p><BR><BR> </p><p>The bank - the sixth largest in the world in terms of assets and </p><p>services - currently uses Leo Burnett as its global agency. BBH is 49 </p><p>per cent owned by Burnett. </p><p><BR><BR> </p><p>The agency is understood to have been tasked with formulating a campaign </p><p>that will make ABN AMRO one of the top three banks in the region. </p><p><BR><BR> </p><p>BBH set up in Asia-Pacific about three-and-a-half years ago and, with </p><p>its two new accounts, it ranks as one of the faster growing </p><p>agencies. </p><p><BR><BR> </p><p>Its other regional clients include CNBC Asia, Levi's, SingTel and </p><p>Perfetti. </p><p><BR><BR> </p><p>However, Mr Harris ruled out, for the time being, establishing </p><p>operations in other parts of Asia outside of the agency's Singapore </p><p>headquarters. </p><p><BR><BR> </p><p>"It doesn't mean we will never expand outside of Singapore but we want </p><p>to be steady in our approach, because we don't want to unncessarily </p><p>stretch our resources and we want to make sure that all our offices have </p><p>the same BBH culture," he said. </p><p><BR><BR> </p>