BBH tapped for its first Unilever account in Asia

Bartle Bogle Hegarty has been given its first Unilever assignment in the region. The agency has been tapped to launch the new fabric freshener, Refresh, in Indonesia - the first product of its kind in that market. Refresh will be launched under the Trika brand, with a major television and print campaign to gain category ownership. "We has done a lot of award-winning work for Unilever in Europe and the United States, and our appointment in this region has been on the back of the work done by this agency in the West," BBH Asia-Pacific chief executive officer Chris Harris told MEDIA. Meanwhile, BBH has also been appointed to promote ABN AMRO Asia-Pacific's corporate banking business in the region. The bank - the sixth largest in the world in terms of assets and services - currently uses Leo Burnett as its global agency. BBH is 49 per cent owned by Burnett. The agency is understood to have been tasked with formulating a campaign that will make ABN AMRO one of the top three banks in the region. BBH set up in Asia-Pacific about three-and-a-half years ago and, with its two new accounts, it ranks as one of the faster growing agencies. Its other regional clients include CNBC Asia, Levi's, SingTel and Perfetti. However, Mr Harris ruled out, for the time being, establishing operations in other parts of Asia outside of the agency's Singapore headquarters. "It doesn't mean we will never expand outside of Singapore but we want to be steady in our approach, because we don't want to unncessarily stretch our resources and we want to make sure that all our offices have the same BBH culture," he said.

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