BBH names Loo to head new interactive unit

BBH Asia-Pacific has appointed former Ogilvy One designer Shawn Loo to the newly-created role of interactive media director. <BR><BR> Loo (pictured) will head a new interactive unit created to handle BBH's growing interactive business for new and existing clients, including British Airways and Axe deodorant. <BR> <BR> "The hiring of Shawn and subsequent ramping up of our interactive capability reflects the fact that we are taking the interactive channel very seriously," said John Hadfield, MD of BBH Asia-Pacific. <BR><BR> "We expect our interactive output to grow dramatically over the coming months."