BBH launch press campaign to promote Optimix

<p>BBH has launched a humorous TV and press campaign to promote </p><p>Optimix, a new unit trust fund run by Singapore's Overseas Union Bank </p><p>and ING Barings. </p><p><BR><BR> </p><p>Steve Elrick, BBH CD, said the client wanted edgy creative work to break </p><p>through the clutter of financial ads. Each ad starts with the line: </p><p>"Some things are best left to the experts" followed by images portraying </p><p>farcical situations: a man performing surgery on himself, a husband </p><p>acting as mid-wife and a woman using a drill to pierce her ear etc, </p><p>sending the message that people should use a credible financial advisor </p><p>like Optimix. </p><p><BR><BR> </p>