BBH Japan names Kelly creative director

Former Saatchi & Saatchi Singapore ECD Graham Kelly has joined BBH Japan as CD, as part of the agency's move to boost its interactive offering. Kelly will oversee TV and print creative for all of the agency's accounts, but BBH chiefs say Kelly's experience in the interactive and new media fields was a major reason behind his appointment. Kelly has won awards at most of the major shows, and has worked on accounts including Guinness, HP and Lexus.