BBH hires Abraham as PR manager

SINGAPORE - BBH Asia Pacific has appointed Deborah Abraham (pictured) to its newly created role of PR and marketing manager, to take over media relations and publicity duties from Grayling which handled the agency's communications previously.

Abraham, who boasts 12 years experience in media and PR, was a broadcast journalist on National Geographic Channel Asia and had worked with One Giant Leap consultants on consumer brands such as Starbucks and Club Med.

She will report to John Hadfield, MD of BBH Asia-Pacific, who commented: “As our business expands, the need for in-house PR support becomes more prevalent. BBH Asia Pacific continues to have an excellent relationship with Grayling and we will continue to work with them on future projects.”

“We’ve always had a very strong story to tell. I’m confident that Deborah’s extensive experience in media relations will help us boost our presence in Singapore and beyond,” he added.