Hoban, who boasts experience in new media with an emphasis on mobile content, has been tasked with integrating communications strategies across the full range of media platforms. She will work predominantly on the Axe and LTA accounts.
Joining Hoban at BBH are Joseph Tay (pictured), who has come on board as senior art director on Vaseline, Levis and Johnnie Walker, and Jasmine Quek who has been named creative services director.
