BBH creates short film for Visa project

SHANGHAI - BBH China has created its first short film, doubling as a campaign for Visa, as part of an initiative sponsored by Visa and Discovery Networks Asia called 'Visa and Discovery: A Journey of Adventures and Dreams'.

The film, ‘Serendipity’, is one of six focusing on former Olympic cities from the perspective of Chinese travelers.  Set in Tokyo, it tells the story of two young tourists who, having mistakenly switched bags at Narita Airport, explore Tokyo using each other’s itinerary.

“It is to create a new interest in travel to great cities, to explore the less clichéd destinations and sites, consequently creating a relevance and role for the use of Visa,” explained Johnny Tan, BBH China’s creative director.