“It is to create a new interest in travel to great cities, to explore the less clichéd destinations and sites, consequently creating a relevance and role for the use of Visa,” explained Johnny Tan, BBH China’s creative director.
BBH creates short film for Visa project
SHANGHAI - BBH China has created its first short film, doubling as a campaign for Visa, as part of an initiative sponsored by Visa and Discovery Networks Asia called 'Visa and Discovery: A Journey of Adventures and Dreams'.
“It is to create a new interest in travel to great cities, to explore the less clichéd destinations and sites, consequently creating a relevance and role for the use of Visa,” explained Johnny Tan, BBH China’s creative director.