For its fifth anniversary celebrations, local fashion store Front Row has launched a limited-edition book called Almost Everything. BBH Asia Pacific has been tasked to create a digital campaign that allows the general public to get a complimentary online copy of the book, ahead of its launch in early next year.
The 'Almost Everything' microsite iwantalmosteverything.com was created by BBH, and allows audiences to pay for the online version of the book with a tweet, or an update their facebook profiles.
The online copy of the book will be given out until 21 January 2011.
Christina Chong, head of account management, BBH Asia Pacific, said: "Almost Everything captures the essence of Front Row, it reminds us of why we are big fans of this home-grown brand. We are thrilled to have been involved in making this otherwise limited-edition book, and some of its exciting content, available to a wider audience."