BBH Asia-Pacific restructures creative department as Waldron departs

SINGAPORE - BBH Asia-Pacific has restructured its creative department in Singapore in response to new business growth and the departure of executive creative director Todd Waldron (pictured).

Waldron's move to M&C Saatchi New Zealand has seen regional ECD Steve Elrick relocate from China to Singapore, while Ashidiq Ghazali has joined the agency from Ogilvy & Mather Singapore.

Together with Peter Callaghan, who was promoted to creative director two months ago, Elrick and Ghazali will form a creative triumvirate in the Singapore office.

The agency is searching for a creative director to replace Steve Elrick, who will then turn his full attention to the regional ECD role.

Recent wins for BBH include the Singaporean insurance cooperative NTUC Income and the global creative account of Chupa Chups.
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