BBH aids Johnnie Walker's return to Burnett's fold

<p>TAIPEI: The Johnnie Walker brand has returned to Leo Burnett Taiwan </p><p>on the recommendation of creative hot shop Bartle Bogle & Hegarty London </p><p>after two years with J. Walter Thompson. </p><p><BR><BR> </p><p>Jennifer Jan, managing director of Leo Burnett Taiwan, said: "The </p><p>decision was made in London and reflects the overall strategic alliance </p><p>between BBH and our agency in markets across the region." </p><p><BR><BR> </p><p>Burnett will oversee the brand's global "Keep Walking" campaign, which </p><p>BBH created and launched in Taiwan on April 19. Television and print ads </p><p>are scheduled to run until the end of June. </p><p><BR><BR> </p><p>Media spending for the year is budgeted at USdollars 3 million. However, </p><p>Burnett and Starcom have agreed to work the account on a retainer </p><p>fee. </p><p><BR><BR> </p><p>Burnett will also help "localise" the whisky brand to target young </p><p>drinkers. </p><p><BR><BR> </p><p>"Part of our job will be to rejuvenate the brand so that consumers don't </p><p>think of it as 'my father's drink'." </p><p><BR><BR> </p><p>Johnnie Walker is the second largest whisky brand in Taiwan, behind </p><p>market leader Suntory. Last year, the island's whisky sales totalled 1.4 </p><p>million dozen bottles. </p><p><BR><BR> </p><p>With its return to the Burnett group, Johnnie Walker is now represented </p><p>by the network in eight countries across Asia, including Hong Kong, </p><p>mainland China, the Phillippines, Thailand, Vietnam, India, Sri Lanka </p><p>and Australia. </p><p><BR><BR> </p>