Sampath will oversee BBDO's P&G and ICI Dulux business, leading Omnicom activities to service P&G across Australia, Asean, India and North Asia.
Burge meanwhile switches from being regional business development director, but will continue to lead the Fonterra global business. In addition, former Grey Direct Malaysia chief Rod Strother will become MD of Proximity Singapore, reporting to Burge.
Burge meanwhile switches from being regional business development director, but will continue to lead the Fonterra global business. In addition, former Grey Direct Malaysia chief Rod Strother will become MD of Proximity Singapore, reporting to Burge.
Sampath departs the CEO role after five years in charge of the agency. "Most importantly, I am leaving a very good ship," he said.
