BBDO tipped to win $10m Gillette brief

<P>Gillette is tipped to shift creative duties for its Asean and India markets to BBDO, as part of the brand's consolidation with its global lead agency following its purchase by Procter & Gamble in 2005.</P> <P>Reportedly worth US$10 million, the business is currently handled primarily by Ogilvy & Mather. Both BBDO and Gillette representatives declined to comment.</P> <P>Earlier reports from New York indicated that BBDO would be the key beneficiary of the global consolidation, with the Asian business previously split between Ogilvy and McCann Erickson. Clemenger BBDO already handled Australasia.<BR>The shift follows speculation that P&G would consolidate Gillette's adspend after the buyout. Gilette has historically worked with many agencies around the world, including Arnold Worldwide, Lowe and Leo Burnett. P&G, meanwhile, works predominantly with Grey and Publicis Groupe.<BR></P>