BBDO snares global C-Class brief

BBDO has triumphed in the pitch for the US$46 million global launch of the updated Mercedes C-Class following a final shoot-out against Shop. <BR><BR> The US-based advertising agency Merkley & Partners was also involved in the latter pitch stages. A spokesman for DaimlerChrysler, Mercedes-Benz's parent company, confirmed the appointment. <BR><BR> It is understood the agency will create a single global ad for the car, a move that marks a departure from Mercedes' previous promotional strategy of relying on regional advertising campaigns. <BR><BR> <a href=" http://www.brandrepublic.com/home/article/564561/bbdo-snares-25m-global-cclass-brief/">Click here for Brand Republic</a>