According to BBDO chief executive officer Seshadri Sampath, Dahan will focus on Asia Pacific Breweries, given his previous experience working on Stella Artois. In addition, Dahan will be charged with working on ICI Dulux, Pizza Hut/KFC and Visa.
"BBDO Singapore is well known for creative excellence,' said Sampath. "We want to understand creativity based on strong brand and consumer insights. The role of the planner is to work very closely with clients and creatives and make sure everything is based on strong insights."
On his part, Dahan noted that the lure of connecting with Sampath and executive creative director Francis Wee proved pivotal in his eventual decision to move to Singapore. "My first goal was to come to Asia and, when I decided to come to Singapore, I tried to find an agency that would fit my skills," said Dahan. "My role is to leverage insights to go even further into the creative area. It is not just about creativity and entertainment -- creative makes sense when it's based on strong strategy to meet client objectives."