on the MD role at the agency. Former Grey Direct Malaysia chief Rod Strother will become MD of Proximity Singapore, reporting to Burge, who will also continue to lead the agency's global Fonterra business.Sampath shifts into his new position after five years heading BBDO Singapore. "Mt importantly, I am leaving behind a very good ship,"e said.
Meanwhile, BBDO Guerrero Ortega has moved to plug the gap left by the departure of ECD Raoul Panes to Leo Burnett with the hire of James Bernardo, creative director of Perwanal Saatchi & Saatchi Jakarta.
Bernardo joins at the beginning of April to work alongside creative directors Joel Limchoc, Simon Welsh and Trixie Diyco. He will report directly to David Guerrero, BBDO Guerrero Ortega's chairman and chief creative officer, who will take on a more hands-on role in the absence of Panes.
Panes leaves to oversee Burnett Philippines' creative output as ECD. He will report to Richard Irvine, who is promoted to the expanded role of chairman and chief creative officer of Leo Group.
