Developed by BBDO, the three TV spots -- 'Hospital', 'Concert' and 'Movie Extras' -- feature local pop stars. For example, the 'Concert' spot features Twins performing on stage; all three commercials illustrate how far fans will go to get closer to their idols and how Star Mobile can help connect them to the stars. TV, which is running on terrestrial channels, is supported by print executions.
The revamped Star Mobile service claims to offer richer content, such as an 'Idols' juke box' section where mobile phone users can download newly-released songs and 'Voice Channel of Idols', which allows users to download songs as connecting tones.
BBDO rolls out TV commercials for New World telco
New World Mobility has rolled out a series of TV commercials to promote its tie-up with Emperor Entertainment Group and the revamped Star Mobile service.
