Goodwin, who has 10 years of public relations and communications experience, has previously worked within London-based consultancies on brands such as Johnson & Johnson, Microsoft, DHL and Safeway and has also run the in-house PR department for property firm Savills.
Chris Thomas, CEO and chairman of BBDO/Proximity Asia. said: “The growth of our network and the quality of our work and thinking within the Asia-Pacific region is something of which we are incredibly proud. We want to build on our growing network of more than 15 offices, and the work that these offices produce in delivering world-class work for our clients. Tula’s role will help to forge stronger internal and external links for our network”.
Goodwin’s appointment is the fourth hire in recent weeks, coming on the back of the recent arrival in Singapore of creative director Bridget Taylor, senior art director Brad Wilson and regional account director Jason Kolinsky.