BBDO/Proximity SG win race for Mercedes account

Mercedes-Benz distributor Cycle & Carriage (C&C) has appointed BBDO and Proximity Singapore for its Mercedes-Benz Singapore advertising account, following a three-way pitch. <BR><BR> BBDO also handles C&C's Mitsubishi account. <BR><BR> "We are very pleased with the new appointment of BBDO Singapore for the Mercedes-Benz retail advertising account. During the pitch, BBDO and Proximity Singapore stood out for its strategic approach to the business as well as its fresh and creative ideas," said Dawn Pan, senior marketing manager of Mercedes-Benz Marketing, Cycle & Carriage.