Pinfold joins BBDO Proximity from Orbitz Worldwide London, where she led digital CRM strategy and insights for the UK and Europe whilst working closely with HQ in Chicago.
Pinfold brings an integrated approach to customer lifecycle, directing campaigns across acquisition, loyalty and retention with a goal of driving customer lifetime value alongside a key understanding of data warehousing, integrity and insight. Her experience spans the travel, telecommunication, entertainment and automotive industries.
Her specialty is scoping and designing end-to-end CRM programmess from scratch. Jean-Paul Burge said, “Liz brings a wealth of experience and talent to this role, but more importantly a very distinct perspective that will help build this very important discipline in our Singapore office.”
