MobileBehavior’s new team will sit within BBDO/Proximity’s Asia-Pacific Hub in Singapore.
MobileBehaviour is the specialty mobile marketing arm of Omnicom group launched last year to provide mobile consultancy services to all of the company’s leading global agencies. It has been working with BBDO/Proximity since last October on services and solutions.
MobileBehaviour is the specialty mobile marketing arm of Omnicom group launched last year to provide mobile consultancy services to all of the company’s leading global agencies. It has been working with BBDO/Proximity since last October on services and solutions.
“This alliance formalises and represents an important first step in the execution of our design composition and enables us to cost-effectively launch in Asia with a premier agency partner with an established, global client base,” said Jason Newport, managing director of MobileBehavior.
According to Newport this will also set the stage to expand the alliance with BBDO/Proximity in Europe and the US to ensure that the agencies “experience the scale and benefits of the global network.”
According to Proximity Asia's Regional managing director Richard Fraser, the partnership furthers the agency’s commitment to embracing mobile marketing.
